In Germany, Facebook is now also involved in dating platforms. Who reveals more about himself increases his chance of a hit. Nevertheless, a degree of intimacy should be observed.

Shakespeare already knew: “Love does not change with the hour or the week” and “its strength extends far to the last day”. But where should you find it, this eternal love? In the age of the Internet, the answer is obvious: on the Internet, of course. Facebook has recently been involved in the numerous offers for online dating. So far, the offer has been free, but not free – because users “pay” by revealing even more intimate data about themselves.

Almost a third of Germans have already used an online dating service, according to a study by the IT industry association Bitkom. Naturally, the proportion is significantly higher among younger people and lower among older people. Every second person was successful in their search there. One fifth of those in need of love pays for the services of Parship, Elite Partner & Co., another fifth relies on services such as those from Tinder or now Facebook that do not cost any money. For this year the turnover in the market for Internet dating agencies in Germany alone is estimated at almost 100 million euros. The Match Group, a US company that owns online dating services like Tinder and, had worldwide sales of more than two billion dollars last year.

So it’s no wonder that Match Group’s shares lost almost a fifth of their value in May 2018. On the day when Facebook announced that it would also launch a dating portal. It’s about “building real long-term relationships, not just short affairs,” said Facebook founder and boss Mark Zuckerberg when he introduced the service – apparently with a swipe at many others who focus on the quick affair. More than 200 million members of the 2.2 billion Facebook users at the time are single. They want to be given a chance to get to know each other in the world’s largest social network.

Facebook started dating in 19 countries in 2018, and a year later in the United States. It is a “feel-good mission,” said Nathan Sharp at the market launch in the USA. It’s just about connecting people with one another. “There are no plans for ads or subscriptions.”

Data protection activists in the European Union did not want to fully believe this disinterested-sounding declaration from Facebook. Just before Valentine’s Day this year, they stopped the planned launch of Facebook Dating in the old continent. According to their own statements, the US company had informed them about the project just ten days beforehand.

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