com reports made an application.

The system shows: the mass of data that the portal has available offers deeper and more robust statistical insights into the human psyche than any census. Enormous amounts of data are generated, which clearly show the administrators whether their own information really reflects what their own search behavior on the dating sites reveals. Amazon says, “Customers who bought this book are also interested in XY”. OKCupid is already able to make similar statements about people. The makers already know today: Men usually lie about age, height and income – women about age, weight and figure.

People’s self-assessment is miserable. In the future, the embedding of Facebook likes, the usage behavior of Spotify and streaming services like Netflix will possibly provide direct information about which preferences you really have. In any case, very few appear as the hit lovers that they are. Observations are the future, self-reports are hardly relevant. And the next but one step has already started. The Hinge app scours your own Facebook contacts up to the third grade: Friends of friends of friends. She suggests potential partners and how to get to know them. This is intended to achieve greater authenticity, security and motivation. Those who have mutual acquaintances are more honest and motivated.

Ultimately, however, there must still be initiative and genuine affection to turn a match into an ongoing encounter. Can the thought of having already found the mathematically perfect partner develop a similar bonding force as a chance, surprising encounter? Does the dynamic of a dinner have to be worse without prior comparison? In view of the enormous selection of partners online and the never-ending stream of new contacts, new problems and hopes have arisen.

The many start-ups that strive for love want to prove just that. And they are aware of the value of their data – as much as possible is collected. On the other hand, some are also sensitive in business. They give guarantees. Clear rejection of data sales and initiatives against porous privacy. They believe: This will be the central argument for customer loyalty in the new system. Because if an app like Tinder in Germany has around a million regular users without advertising in a few months who open their Facebook data for dating, then Big Dating has an exciting future and interesting encounters await many of us.

Data is the new science. Big data has all the answers. A blog by Ibrahim Evsan. | Made with Love in Berlin.

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